by Evans Manyonga

Enterprise Development

Mould your own future

Madambi Rambuda

If you cannot get a job, create one. This has been the new catchphrase among South African youth. However, very few put it into practice. Not many young entrepreneurs focus on exploring the vast economic opportunities available in this country.  

Enter Madambi Rambuda: at 26 years of age, this articulate young man is already a media company owner and buzzing with confidence. 

Rambuda ventured into media without any academic or practical background in the field. He holds a BSocSci degree from the University of Cape Town (UCT), with majors in Public Policy and Administration, and Political Science. In his first year at UCT, he studied toward a science degree, but the entrepreneurship bug hit him and he dropped out, opting to focus on a tourism business he had just started. 

The venture did not work out as planned, however. “While out of varsity, I realised our education system and policies were not addressing the challenges faced by pupils from previously disadvantaged backgrounds who wanted to thrive in the science and technology industries. So I decided to reapply at UCT and studied a BSocSci,” he says.

His main inspiration was the short supply of media companies that promote education in previously disadvantaged communities. “What I saw in the market were media companies that focused on entertaining our young people with insubstantial information that did not empower and help them escape from the poverty rut. I felt the country needed a media company that would inspire 

underprivileged kids to love education.”

In 2010, Rambuda applied to be a member of the Shanduka Group, which is a leading black-owned and managed investment company established in 2001. “I joined the Shanduka Black Umbrellas incubator and got grants from the Shanduka Foundation. 

From 2011 to the present, the company has been generating sales that fund the company.” Rambuda describes Science Stars as a quarterly publication that promotes science, mathematics and technology in rural communities. 

He started working on the project from April 2010 and the company has published 5 000 sample copies to date. “Science Stars provides a regular source of informative, educational and inspirational articles,” he explains. 

The regular features of the magazine will include exclusive interviews with successful science, mathematics and technology professionals from historically rural backgrounds.

These will focus on their professional and personal journeys, while explaining the work they do on a daily basis and the science that underscores their work.

“We will also include profiles of companies and public sector organisations that actively seek to employ science, mathematics and technology graduates as a form of career guidance to the younger learners,” Rambuda adds. 

Evans Manyonga
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Issue 23


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