by Myschool

MySchool honoured in London

The MySchool initiative won the Best CSR award at a London gala ceremony

Best CSR award at a London gala ceremony
MySchool honoured in London

The MySchool MyVillage MyPlanet won the ‘Best Corporate Social Responsibility Initiative Linked to Loyalty’ award for their ‘Doing Good Is Good Business’ campaign at The International Loyalty Awards’ gala ceremony, recently held at London’s Grosvenor House Hotel.

South Africa’s largest fundraising programme made it onto a shortlist of 200 programmes from 20 different countries with more than 80 leading brand names being considered for Awards. Held for the first time in 2012, The Loyalty Awards recognize excellence, innovation and best practice in the loyalty industry across Europe, the Middle East and for the first time this year, Africa.


“For MySchool MyVillage MyPlanet to receive international recognition is testament to the impact the programme has had and an example of how ordinary citizens and retailers can jointly contribute significantly to society at large”, says Pieter Twine, MySchool MyVillage MyPlanet General Manager.

With over 730 000 card holders and growing, MySchool MyVillage MyPlanet is one of South Africa’s biggest multi-partner community support programmes and includes national retailers such as Woolworths, Engen, Waltons and amongst numerous others.

The programme raised more than R36 million last year for over 10 000 beneficiaries, covering the full spectrum of schools, charities, environmental and animal welfare organisations and currently gives back on average R3 million every month.

“Two MySchool MyVillage MyPlanet initiatives were shortlisted in this particular category and we came out on top against six other finalists, including programmes from Turkcell, the leading mobile phone operator of Turkey, Coop, the largest supermarket chain in Italy and Pets at Home, the UK’s largest pet shop”, says Helene Brand, MySchool MyVillage MyPlanet Marketing Manager, who attended the awards ceremony.


MySchool MyVillage MyPlanet was also shortlisted in two other categories namely ‘Best Loyalty Programme of the Year: Retail Non-Food’ and ‘Best Card Based Loyalty Programme’.

Apart from current beneficiaries and schools receiving funds monthly, MySchool MyVillage MyPlanet also make regular standalone donations and are involved in a number of fund raising partnerships. Through the ‘Smile for Life’ campaign during the 2012 festive season, MySchool and Woolworths raised R500 000 for Operation Smile so that 100 life changing operations will be conducted this year for children born with cleft palates and cleft lips. Recently MySchool donated R70 000 via their Thuso fund to Biblionef so that five rural schools in three provinces can receive brand new storybooks in home languages.


The MySchoolMyVillageMyPlanet card can be swiped when purchasing at Woolworths, Engen Food stops and Quick Shops, Toys R Us, Waltons, Reggie’s and selected Supa Quick, Jack’s Paint & Hardware stores, Altech Netstar and on-line at It is the most convenient way to support a cause you care about and it doesn’t cost you a cent, plus you can choose to support up to three different causes

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Issue 23


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